Maybe the reason they didn't bring it up was because they are working on a new feature (ie new maps or turn by turn gps built into the next iOS; they did mention it was to collect data for something like that), but now that the media has blown it out of proportion, they had to come out and address it. At least, that's what I'm assuming Apple's point of view was.
Bryant#39;s 2011 season is over,
In his 15th season as a Laker,
Los Angeles Lakers Kobe Bryant
Kobe Bryant#39;s 2011 season
In his 15th season,
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Seen from this season that a
Written on January 22nd, 2011
Carmelo Anthony Vs Kobe Bryant
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Start season fast, fade out of
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Kobe Bryant 2011 All-Star